PR & BRANDS COMMUNICATION
“If I was down to my last dollar I would spend it on PR”- Bill Gates Microsoft Founder
“PR means telling the truth and working ethically – even when all the media wants is headlines and all the public wants is scapegoats. Public relations fail when there is no integrity.”- Viv Segal
PR isn’t about handing out Press Releases. It is about constructing your brand’s image through captivating campaigns built around your brand. Public relations – including media relations – today goes beyond generating awareness – it is an organic, conversational space about creating engagement and interaction. If conceptualized, planned and executed well, it can be among the most cost-effective tools in your marketing arsenal.
WHAT WE DO?
PRASANG offers a basket of ever-evolving services. We work as your brand consultant fixated on giving out the appropriate message at the appropriate time befitting your target audience to generate visibility, engagement and buzz. PRASANG helps your brand tell a story, and makes your audience a part of that story. We engage your clients, employees, media and suppliers through an insight-driven approach to showcase proficiency, develop goodwill, generate word-of-mouth and effectively impact the bottom line. We research your existing brand placement and branding strategy, prevailing competition, media milieu and through our analysis, we craft integrated communication strategy that expresses to your target audience across various media in unified voice through editorials, features & cross promotions.
- Press Announcements: Press Kit Development, Press Clippings, Press Conferences management
- Product Launches
- Strategic Media Placement
- Editorial Calendar Development
- Product Review Programs
- PR Measurement and Tracking
- Special Event Planning
- Crisis Management
- Digital Media Relations strategy – ORM (Online reputation management, community platforms social media like FB and Twitter, Blogs etc)
HOW WE DO IT?
Prasang delivers break-through results to its clients year after year because of one word: Relationship. Enduring, trust-based relationships deliver high-performance. Here is how we do it:
- Jointly prepare a communications objectives guideline with clear actions and measures and review every month
- Set clear expectations and deliverables on both sides so that these are met and exceeded
OUR CORE FOCUS AREAS?
- Lifestyle: Fashion/Jewellery
- Medical Services
- Entertainment and Celebrities
- Media & Publishing
- Real Estate
OUR SERVICE SPECTRUM
This includes Brand research & strategy, Naming & Verbal identity & Graphical Identity, Brand image management
To make the process easier for you we offer our Integrated marketing services to devise & execute your media plans engaging audience through Radio, TV, Magazines, Portals, Hoardings, Newspaper & ODM.
Based on your products/ services and target clientele, these could be ranging from high profile networking meets or fashion shows or art shows to activations & road shows.
- The Avakasa
- Ahmedabad Gymkhana
- Deval Fashion Store
- EO – Entrepreneurs Organization – Nationally
- Tessori Fashion House
- Avedna – NGO pain relief
- Vaidehi Patel Fine Jewellery
- Lulu bags Australia
- Manch Dance Academy
- Charcoaled BBQ.
- Anemos Designer Fans
- Varity food – 2nd biggest tea manufacturer in India
- YOURS Spices
- VarieTea Lounge
We are a small but power-packed team which brings true expertise and passion to serving your brand. We have been time & again acknowledged by our Clients for our knowledge, network, creativity, enthusiasm and ability to work like an in-house team.
To deliver results, our approach is simple, consistent and focused.
- Focus on select clients in key sectors
- Invest in people and building networks in focused industries and geographies
- Develop deep knowledge and skills in the focus industries
- Work seamlessly with brand teams to internalize and add-value to the overall brand strategy
- Build systems and processes to streamline service delivery to clients
- Deliver deep insight, decisive action and strategic results