PRASANG was founded in 2002 and takes pride in its multi-faceted business profile focused on offering professional services in three areas
- Events & Entertainment Division
- PR & brand communication Division
- International Destination management Division
- Entertainment Hub- Artist Management & Intellectual properties
PRASANG Events & Entertainment Divisionis a pioneer in wedding designing, planning, management & consultancy adopting a comprehensive approach & professional management information systems to plan and produce a world class event experience each & every time. It opened its doors in 2002when wedding planning was a thing of the future. With over 10 years of thorough experience & market research plus a highly skilled team of professionals, we have accomplished the highest standards of quality, effectiveness & novelty with due importance to the budgetary considerations.We are dedicated to save your time, effort & costs, yet give the most tailor-made and heart felt transformational experience. Events of great impact & magnitude demand experience of a great degree. We work with clients to better understand their audience, elevate the entire event experience and build an enduring impact. The dynamics of each wedding are specific hence the proficiency of doing it makes all the difference.
PRASANG PR & brand communication DivisionPRASANG PR & Brand communication division is driven by experienced and creative individuals who have worked on some of the most prominent names and have a passion for shaping emerging and existing brands into successful market contenders.Strategically focused & commercially conscious, , we offer out-and-out solutions that maximize the unique points of our clients, providing an integrated marketing and communications solution that combines insightful approach& country wide experience of creating impactful campaigns.The philosophy is to provide a professional service with the personal feel of anin-house team that consistently delivers strong results.
PRASANG International Destination management DivisionThe inception of the International destination management division goes back to 2012 when while managing the first ever Indian wedding in Galaxy Macau, our association with Galaxy Macau transformed from our role as a wedding planner into that of a consultant. We knew Galaxy Macau was a wonderful place to host Indian events but without a structured road map forward they would not be able to tap the potential of the diverse Indian weddings & MICE Market. This gave birth to our new consultancy division which since then has seen a number of more International partnerships and increasingly rising interests.
Entertainment HUBEntertainment HUB was born of the fabulous relationships that Prasang’s team has built over the years of working with the entertainment industry full of glam & blitz. This division now operates in association with Rapport productions, co-owned by no other than Mr. AR Rahman himself, giving it the wide resource pool and unsurpassed quality. EH works purely on great relationships, we value the great talents associated and do our best to nurture them through creating the world of opportunities through the live experiential events industry.
ABOUT THE MANAGING DIRECTORS
Keyur PatelVice president
Mr Keyur Patel is the vice president of Event Managers Federation, which is a single body representative of the Gujarat Event Management industry. He was born and brought up in an affluent & influential business family in Gujarat. He holds a commerce degree and has incredible business acumen and flair for innovation. He was in the family’s textile business for 6 years. Beyond which his entrepreneurial instincts led to the formation of Prasang in 2002. He is the pioneer in wedding planning &live entertainment management business in Gujarat which started out of the realization of the huge gap that existed in the field. Over the years KP (as he is dearly called)with his extensive background and experience in Finance, Strategic Planning, Restructuring Operations, International Business Relations, Collaborations and development of new products, has made Prasang a progressive, dependable, fair & quality conscious organization.He is a star in managing multiple projects from concept through completion, with strong working knowledge of experience design. He closely works with internal teams to generate ideas for pitching and proposals and providing quality control over concepts and projects with his ability to make evaluative judgments and to supervise and train employees in organizing, prioritizing, and scheduling work assignments with Passion, Integrity, and Energy.
A Fine arts Graduate from CN Vidyalaya and Ahmedabad’s celebrated socialite, Purva has been designing weddings with Prasang since 2007. Purva is rightly the heart of the organization, as she is special not just for her creative design sense but also for the personal touch she adds to each wedding. She leads creative sessions for project kick-offs, establishes creative direction for the entire design line & inspires the internal creative team and that of vendor partners. She is involved in development of high-level concepts for design projects with her knowledge of layouts, graphic fundamentals and the ability to storyboard or translate ideas to designers. She is the one to keep her eye on the little things that matter.